KOL-Management

Building stronger partnerships with Key Opinion Leaders

  • Learn to handle challenging KOL interactions with (more) confidence
  • Many Practical Examples
  • Focus on Pharma KOLs
  • Officially certified according to ISO 9001 and ISO 21001
KOL-Management

Online-Seminar

Ab 1.290,00 € zzgl. MwSt.
Leistungen & Ablauf

Buchungsdetails

Online-Seminar

Ab 1.290,00 € zzgl. MwSt.
Leistungen & Ablauf

The seminar covers essential topics such as stakeholder identification, effective meeting preparation, and legally compliant collaboration. Tailored for Medical Science Liaisons (MSLs) and Medical Affairs teams, the seminar equips you to gain real insights from KOLs, overcome challenging situations, and elevate patient outcomes.

Your speakers

Dr. Maja Beilmann-Schramm

Dr. Maja Beilmann-Schramm

msl-excellence, Sankt Augustin

Founder and CEO

Victoria Ho

Victoria Ho

Paramita Project Services Ltd, UNITED KINGDOM

Medical Excellence Consultant
Victoria Ho is a dedicated advocate for harnessing the potential of Medical Affairs to drive patient-centric initiatives…

What to Expect

  • Identifying key influencers and stakeholders in the field
  • Building and maintaining relationships with KOLs
  • Preparing effectively for KOL meetings
  • Gaining actionable insights from KOLs
  • Handling challenging situations
  • Legally compliant collaboration with KOLs: practical implications of international codes of conduct

Who Should Attend

Are you a Medical Science Liaison (MSL), Medical Affairs professional, or part of a team that engages with Key Opinion Leaders (KOLs) in the healthcare sector? This seminar is essential for anyone aiming to strengthen relationships with KOLs, gain valuable insights, and elevate patient outcomes through expert collaboration.

Objective of the Event

KOL engagement is a cornerstone of the Medical Science Liaison role. This seminar equips participants with the tools and techniques needed to establish and nurture impactful relationships with KOLs. By mastering strategic communication and compliance, attendees will enhance their professional contributions and positively influence patient care.

Your Benefit

  • Gain a step-by-step understanding of how to identify and profile key influencers in your field
  • Learn proven methods to prepare for and conduct impactful KOL meetings
  • Develop strategies for navigating challenging interactions
  • Ensure collaborations comply with international healthcare codes and standards
  • Stay ahead in multi- and omnichannel communication

Programme

9:00 am - 5:00 pm seminar
You may dial in 30 min in advance

09:00

Introduction

09:15

International Standards for Healthcare Compliance
Dr. Maja Beilmann-Schramm, Victoria Ho
  • EFPIA Code of Practice
  • WHO Ethical Criteria for Medicinal Drug Promotion

10:15

Break

10:30

Identifying key influencers and stakeholders in the field
Dr. Maja Beilmann-Schramm, Victoria Ho
  • Criteria such as publications, studies or membership in professional groups
  • Profiling
  • Social Listening
  • Exercise: Identifying a suitable KOL for a Project

11:30

Multi-/Omnichannel-Communication
Victoria Ho, Dr. Maja Beilmann-Schramm
  • Coordination and orchestration of information
  • Role of Medical Affairs, especially of Medical Science Liaison Managers
  • How can Artificial Intelligence support Multi-/Omnichannel-Communication

13:00

Lunch break

14:00

Prepare for KOL Meetings
Victoria Ho, Dr. Maja Beilmann-Schramm
  • Gather information on the KOL: Internal and external Sources
  • Define Meeting Objectives, create a Meeting Agenda
  • Anticipate Questions and Challenges
  • Adapt communication style according to the KOL's preferences and background

15:00

Break

15:15

Win-Win Conversations with KOLs
Dr. Maja Beilmann-Schramm, Victoria Ho
  • Questioning Techniques for deep insights
  • Discussing Real-World Applications - the power of patient stories
  • Summarise and Validate Insights

16:15

How to Deal with "difficult" situations
Victoria Ho, Dr. Maja Beilmann-Schramm
  • KOL is under time pressure, KOL seems distracted, KOL is frustrated by too many company contacts, etc.

17:00

End of the Seminar
09:00

Introduction

09:15

International Standards for Healthcare Compliance

Dr. Maja Beilmann-Schramm, Victoria Ho

  • EFPIA Code of Practice
  • WHO Ethical Criteria for Medicinal Drug Promotion
10:15

Break

10:30

Identifying key influencers and stakeholders in the field

Dr. Maja Beilmann-Schramm, Victoria Ho

  • Criteria such as publications, studies or membership in professional groups
  • Profiling
  • Social Listening
  • Exercise: Identifying a suitable KOL for a Project
11:30

Multi-/Omnichannel-Communication

Victoria Ho, Dr. Maja Beilmann-Schramm

  • Coordination and orchestration of information
  • Role of Medical Affairs, especially of Medical Science Liaison Managers
  • How can Artificial Intelligence support Multi-/Omnichannel-Communication
13:00

Lunch break

14:00

Prepare for KOL Meetings

Victoria Ho, Dr. Maja Beilmann-Schramm

  • Gather information on the KOL: Internal and external Sources
  • Define Meeting Objectives, create a Meeting Agenda
  • Anticipate Questions and Challenges
  • Adapt communication style according to the KOL's preferences and background
15:00

Break

15:15

Win-Win Conversations with KOLs

Dr. Maja Beilmann-Schramm, Victoria Ho

  • Questioning Techniques for deep insights
  • Discussing Real-World Applications - the power of patient stories
  • Summarise and Validate Insights
16:15

How to Deal with "difficult" situations

Victoria Ho, Dr. Maja Beilmann-Schramm

  • KOL is under time pressure, KOL seems distracted, KOL is frustrated by too many company contacts, etc.
17:00

End of the Seminar

Downloads

brochure

All details and content at a glance.

Weitere Informationen


Technical requirements

You need a reliable Internet connection to take part in our online events. To have the best possible learning experience, we recommend that you use the latest version of the Microsoft Edge or Google Chrome browsers. You will need a headset, loudspeaker or telephone to play the audio. Further information is available here. Please check beforehand that your microphone or headset and camera are working properly. Do not access our services from a VPN since there are issues with the audio over such connections.
We have integrated Zoom video conferencing software into our Learning Space for our online training courses. If you are not authorised to use Zoom, please get in touch with us so we can make alternative arrangements for you to take part in our online training.

In-house Offers - On-site and Online

We also conduct this seminar exclusively for your company - individually tailored to your requirements, flexible scheduling and available as either on-site or online format. Contact us and we will prepare a customized offer for you.

Request a quote

Customer Testimonials

What satisfied participants say

"We all know that every interaction counts - this course gave me lots of new ideas about how to do this more purposefully and more effectively and create better andl ong lasting realitionships with external experts"

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Further Information

In-house seminars

In-house seminars

Our programmes are also available for in-house training. Just contact us!

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Our rating in 2024

Our rating in 2024

More than 4,000 customers have rated our training courses. Thank you for awarding us 4.3 stars out of 5.

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We guarantee the highest quality

We guarantee the highest quality

We are now officially certified to ISO 9001 and ISO 21001 standard.

Details

Your Contact Person

We are happy to advise you personally and individually.

Our further education offerings are comprehensive. We are happy to personally match your requirements with our offerings. Let our further education experts advise you and contact us today.

Leila Dörfler
Teamleiterin Pharma & Healthcare
+49 6221 500-695
l.doerfler@forum-institut.de