AI for Pharma Storytelling & Content
Learn how to craft compelling narratives, generate compliant content and scale engagement with modern AI tools
- AI-driven storytelling in pharma marketing
- Smart content creation
- EU AI compliance
- including workshop on multi-asset Content Creation
- Officially certified according to ISO 9001 and ISO 21001
Seminar
Ab
1.290,00 €
zzgl. MwSt.
Leistungen & Ablauf
Veranstaltung - 1.290,-€ zzgl. MwSt.
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
Buchungsdetails
Seminar
Ab
1.290,00 €
zzgl. MwSt.
Leistungen & Ablauf
Veranstaltung - 1.290,-€ zzgl. MwSt.
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
This seminar shows pharma teams how to use AI to create evidence-based content and strong cross-channel brand narratives. Through practical frameworks, real use cases and hands-on exercises, participants learn how to scale content efficiently while staying fully compliant. Ideal for marketers who want to apply AI safely and effectively in daily work.
Your speakers
Sascha Keller
Xperience Digital, Hünfelden
Digital Marketing Allrounder and AI Trainer
Sascha Keller increases the success of companies as an interim manager in (online) marketing and shares in-depth knowledge as a…
Your speaker
Sascha Keller
Xperience Digital, Hünfelden
Digital Marketing Allrounder and AI Trainer
Sascha Keller increases the success of companies as an interim manager in (online) marketing and shares in-depth knowledge as a trainer for artificial intelligence.
During his many years in the pharmaceutical industry, he was responsible for all digital marketing activities targeting physicians, pharmacists, and end consumers across numerous indications.
Digital marketing with AI is his passion, both for the success of his clients and in the transfer of knowledge.
Maik Lange
Bayer AG,
Berlin
Generative AI Transformation Lead & Mission Master, Visionary Strategist Marketing & Healthcare Innovation Enthusiast
Your speaker
Maik Lange
Bayer AG,
Berlin
Generative AI Transformation Lead & Mission Master, Visionary Strategist Marketing & Healthcare Innovation Enthusiast
Dr. Anke Thiedemann
RWT Anwaltskanzlei GmbH, Reutlingen
Managing Partner of RWT Anwaltskanzlei GmbH, Specialist Lawyer for Commercial Law Protection and Specialist Lawyer for IT Law. Certified Data Protection Officer of…
Your speaker
Dr. Anke Thiedemann
RWT Anwaltskanzlei GmbH, Reutlingen
Managing Partner of RWT Anwaltskanzlei GmbH, Specialist Lawyer for Commercial Law Protection and Specialist Lawyer for IT Law. Certified Data Protection Officer of TÜV Süd. AI Officer (DEKRA)
Piotr Wrzosinski
BD Polska sp. z o.o., Warsaw
Head of EMEA Omnichannel Delivery Center
Piotr Wrzosinski is an experienced specialist in digital transformation, omnichannel excellence and AI enabled marketing operations…
Your speaker
Piotr Wrzosinski
BD Polska sp. z o.o., Warsaw
Head of EMEA Omnichannel Delivery Center
Piotr Wrzosinski is an experienced specialist in digital transformation, omnichannel excellence and AI enabled marketing operations in the pharmaceutical and MedTech sectors. He leads the EMEA Omnichannel Delivery Center at BD and brings extensive experience from senior roles across global life science companies and consulting. His expertise spans data driven content and engagement strategies, CRM and MarTech integration, and the practical application of AI to enable scalable and compliant omnichannel activation. With both strategic and operational perspectives, he bridges modern technologies with real world implementation in regulated environments.
What to Expect
- AI-supported storytelling fundamentals
- Evidence-based content development
- Modular content & scalable workflows
- Prompting, ideation and content generation
- EU AI Act & compliance essentials
- Cross-channel activation & practical use cases
Who Should Attend
This seminar is designed for professionals involved in pharma marketing and content development who want to apply AI effectively and compliantly in their daily work.
Participants should have basic prior experience working with AI tools.
This online-seminar is ideal for:
- Brand and Product Managers
- Medical Writers moving into marketing roles
- Digital and Social Media Managers
- Agency Copywriters and Content Leads
Objective of the Event
This seminar equips participants with the skills to design evidence-based content and cross-channel brand narratives that can be confidently and efficiently scaled with AI. Participants learn how to use GenAI in a way that enhances strategic clarity, strengthens scientific storytelling and improves content quality - without compromising regulatory compliance, medical accuracy or brand integrity.
Through practical frameworks, real Pharma use cases and hands-on exercises, attendees discover how to structure ideation, generate high-quality content variants, and activate them across channels in a compliant, efficient and audience-appropriate way. They gain a clear understanding of emerging AI trends, new content workflows and the requirements of the EU AI Act, enabling them to apply AI technologies responsibly and effectively within their organisations.
Your Benefit
- Gain practical skills to create evidence-based, compliant pharma content with the support of modern AI tools.
- Learn how to design scalable cross-channel narratives that strengthen brand storytelling.
- Understand how to apply modular content principles and AI-driven workflows for greater efficiency and consistency.
- Build confidence in using AI safely through insights on the EU AI Act.
Programme
9:00 am - 5:00 pm CET/CEST
You may dial in 30 min in advance
09:00
09:15
Maik Lange
- How one genAI tool changed everything (Business Case)
- Agentic content production and automation (Show Case)
- Insights Content Trends Hyper personalization and GEO
- Outlook Trends Content Marketing for Agents and LLMs
10:15
10:20
Sascha Keller
- Deep Research, AI agents and structured ideation workflows
- Targeted prompting for more reliable and professional outputs
- Examples and tips for text, consistent image and video generation in Pharma marketing
- Multi-asset tools for content marketing - from visuals, stories, videos to your personal AI avatar
11:50
12:00
Dr. Anke Thiedemann
- Classification of AI systems under the EU AI Act
- High-risk vs. low-risk AI in Pharma communication
- Use-case boundaries for marketing, medical and digital
- Documentation & traceability requirements
- What reviewers and compliance offices will expect
- Implications for generated text, images & video
- Practical do's and don'ts for content teams
12:30
13:30
Piotr Wrzosinski
- Strategy-to-practice transition: What teams actually need to build.
- AI-ready content & engagement frameworks: Insights from the practitioner's perspective.
- Practical application of AI: Strategies for scalable, compliant omnichannel activation.
- Personalization at scale: ML-driven personalization, customer journeys, and channel adaptation.
- System Integration: Integrating CRM/MarTech systems (Veeva, Salesforce, Marketo) with AI workflows.
15:00
15:15
Piotr Wrzosinski, Sascha Keller
hands-on workshop on multi-asset content creation
16:30
17:00
Welcome & objectives
09:15
Smart Storytelling in the Age of AI
Smart Storytelling in the Age of AI
Maik Lange
- How one genAI tool changed everything (Business Case)
- Agentic content production and automation (Show Case)
- Insights Content Trends Hyper personalization and GEO
- Outlook Trends Content Marketing for Agents and LLMs
Coffee break
10:20
AI for Content Creation & Modular Content Foundations
AI for Content Creation & Modular Content Foundations
Sascha Keller
- Deep Research, AI agents and structured ideation workflows
- Targeted prompting for more reliable and professional outputs
- Examples and tips for text, consistent image and video generation in Pharma marketing
- Multi-asset tools for content marketing - from visuals, stories, videos to your personal AI avatar
Coffee break
12:00
The EU AI Act: Essentials for Pharma Marketers
The EU AI Act: Essentials for Pharma Marketers
Dr. Anke Thiedemann
- Classification of AI systems under the EU AI Act
- High-risk vs. low-risk AI in Pharma communication
- Use-case boundaries for marketing, medical and digital
- Documentation & traceability requirements
- What reviewers and compliance offices will expect
- Implications for generated text, images & video
- Practical do's and don'ts for content teams
Lunch Break
13:30
Strategic Implementation & Applied AI Use Cases in Pharma Marketing
Strategic Implementation & Applied AI Use Cases in Pharma Marketing
Piotr Wrzosinski
- Strategy-to-practice transition: What teams actually need to build.
- AI-ready content & engagement frameworks: Insights from the practitioner's perspective.
- Practical application of AI: Strategies for scalable, compliant omnichannel activation.
- Personalization at scale: ML-driven personalization, customer journeys, and channel adaptation.
- System Integration: Integrating CRM/MarTech systems (Veeva, Salesforce, Marketo) with AI workflows.
Coffee break
15:15
Interactive Workshop
Interactive Workshop
Piotr Wrzosinski, Sascha Keller
hands-on workshop on multi-asset content creation
Wrap-up / Q&A
End of seminar
Workshops
In-house training on "AI for Pharma Storytelling & Content"
Are you interested in an in-house training course on topic "AI for Pharma Storytelling & Content"? Please contact us to find out more.
Downloads
brochure
All details and content at a glance.
Whitepaper: Storytelling in Healthcare Communication
Whitepaper: Storytelling in Healthcare Communication
HerunterladenWhitepaper: Pharma Marketing Essentials
Whitepaper: Pharma Marketing Essentials
HerunterladenWeitere Informationen
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Further Information
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List of abbreviations pharma & healthcare
Many abbreviations are used in pharma & healthcare. Download the list of the most important ones.
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Your Contact Person
We are happy to advise you personally and individually.
Dr. Myriam Friedel
Konferenzmanagerin Pharma & Healthcare
+49 6221 500-563
m.friedel@forum-institut.de